This book is the first to focus exclusively on IDM, combining state-of-the-art knowledge, best practice and unique data: ...
Lire la suitethis work introduces its users to the fundamental knowledge that is indispensable in this complex and exciting field of Marketing. ...
Lire la suiteAims to share fascinating perspectives on marketing communications by discussing the shift in the power of public relations, ...
Lire la suiteThe first section is an introductory one, which underscores the evolution of brand management thinking over time, presenting ...
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